Our Brand New Idea
Because all business
needs creativity
Our core purpose, summarised in just five words.
Everything we do, from the art we create and the commodities we sell, to the ideas, innovations and educational products we design, is driven by our compliance with the prevailing ideological realism. Our brand narrative has been developed in consultation and collaboration with students and staff from various London art schools. Thank you to everyone who has contributed their thoughts and ideas to this project and who have helped to build the NAL brand from the bottom up for the posterior.
Installation view of student creativity.
Mixed Media Collage (2019).
Our brand narrative
Our brand narrative has been developed to outline what we stand for and should underpin everything we do. However, please do not use this as branding unless this has been agreed with the brand team.
Because all business needs creativity
Our core purpose, summarised in just 5 words.
Human progress relies on creative thinkers to challenge convention and enrich our knowledge economy. In an ever-changing world, the innate human ability to create has yet to be fully tapped as a potential revenue stream.
Explaining and justifying why creativity is essential to business.
We market to, then sell to, successive generations of consumers from every continent. London is central to who we are: a nexus of business where major deposits are made, exchanged and transformed into new dreams the world can invest in.
Our role, from London, as a global financial hub and birthplace of Communism.
From here, our ideology penetrates the globe from the front and back, pushing creativity deep into every crevice of business, culture and society.
The strength of the networks that are created and the gaping impact we make in people's lives.
Our Values
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We uphold the prevailing neoliberal values through our business, as well as in the way we commodify, privatise, sell, leaseback and subcontract out our brand assets.
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We ask solid questions and arrive at turgid insights through the rigorous and relentless thrust of our analytical probing.
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We tolerate our customers' and employee’s individual voices and collective endeavours, acknowledging the breadth of backgrounds and cultures brought together by a global economy.
Our Symbol: A Large Colon
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Our brand logo features a large colon as a symbol that connects creativity with a legitimate outlet in the cultural hegemony.
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The colon is an integral part of the logo and brand, see below for proper and improper uses of the colon.
Ensure that the colon has a high contrast between white and black or other colours
Do not symbolically decolonise the logo